How To Improve Your Website Content and Lower Your Bounce Rate

How To Improve Your Website Content and Lower Your Bounce Rate

In the previous article in our series on bounce rate and revenue, we learned what can go wrong when attracting visitors to your site and how to attract the right traffic. But if you’ve corrected the public perception of your website (or just a single page) and your bounce rate is still too high, it’s probably time to take a long, hard look at your website content.

In today’s post we’ll talk about how to fix common content problems that could be increasing the bounce rate on your site.

Just a warning: This post is going to be a long one because I’ve prepared a hefty list of suggestions for you. So grab a cup of tea or coffee before you settle in—I think you’ll find that these ideas are worth a few extra minutes.

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How To Get the Right Traffic to Your Website

How To Get the Right Traffic to Your Website

In the previous blog post, we learned what bounce rate is, how to measure it, what the average bounce rate is and, finally, how bounce rate relates to your online revenue.

In today’s post I’ll be continuing our series on bounce rate and online revenue. Remember, a high bounce rate can be a sign of problems with your website that need to be fixed. Today we’ll start at the very beginning: how a user navigates to your website in the first place. Bounce rate can tell you a lot about the traffic you’re generating—and whether it’s the right traffic…or the kind of traffic you don’t want.

Why would your site be attracting the wrong kind of traffic? Let’s dive in and find out.

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What Is Bounce Rate and How Does It Relate to Your Online Revenue?

What Is Bounce Rate and How Does It Relate to Your Online Revenue?

During a recent project, our team uncovered some not-so-obvious insights about a client’s declining web traffic—why website visitors became more lax about making purchases, visited fewer pages per session and changed their browsing patterns, all of which had a negative impact on the website’s performance and the client’s sales.

As our client learned, minor changes to your website can dramatically influence your visitor engagement, for better or for worse. A key indicator of visitor engagement is bounce rate. In this post, I’ll talk about why bounce rate is important and how you can monitor bounce rates on your site.

This article is just the starting point for a new series on bounce rate and revenue. Over the next five weeks, we’ll talk about how to keep visitors engaged, generate more sales and increase your overall conversion rate. Here’s what you can look forward to:

Let’s get started.

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Django Site Speedup (DSS): Why website speed matters

Django Site Speedup (DSS): Why website speed matters

Over the last year at SoftFormance, our team has been busy working to optimize performance on a few Python/Django projects. We found that the more features we added to our clients’ websites the more conversion suffered—users were making fewer purchases and even clicking away to escape slow processing times. It became clear that page speed is not just a nice feature but an essential website requirement.

We want to share our experience with Django performance optimization with you. That’s why we’re starting a new series here on our blog: Django Site Speedup, or DSS. But before we get into the details of how you can optimize your Django site, it’s important to first establish why speed is so crucial to website performance. In today’s article we’ll discuss:

  • Why site speed matters
  • The anatomy of page speed
  • What we’re going to cover over the course of our DSS series, and
  • Who can benefit from our step-by-step guide to DSS

So let’s move on and find out why we need to care about our website speed…

Got a new idea for an online business? Here’s where to start. (Part 1)

Got a new idea for an online business? Here’s where to start. (Part 1)

Got a great idea for a new online business but unsure of what to do next? Good news: In this two-part article, you’ll find a few helpful hints on when and how to launch your idea and, in Part 2, some specific tools you can use to make your idea a real, live product.

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It seems like everyone we know—our friends, friends of friends, existing customers, new clients—turns to us for help launching their brand new business idea. As service providers and technical consultants, we are obviously thrilled to develop their websites. But we don’t just care about the technical side of startups; we realized a long time ago that we can help our customers find greater success by weighing in on their ideas, shaping their business goals and guiding implementation.

After listening to tons of cool ideas and business models, we’ve noticed some key things that good ideas have in common…and some red flags for ideas that ought to be trashed.

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New SEO is Content, Email and Social Media Marketing. (Part 2)

New SEO is Content, Email and Social Media Marketing. (Part 2)

In the previous part we discussed the current situation with SEO and why it’s not the best way to rock your future. We also learned a new way to market your online resources and build relationships with potential customers using Content Marketing.

However, it’s pretty obvious that no matter how great your Content is, you aren’t gaining anything if nobody can find it. That’s why in this second part of our short content marketing guide we’ll consider the next 2 big things in the world of Content Marketing:

  • Social Media and
  • Email Marketing.

These are stepping stones to getting your content out of the door to the world. This is how you engage with your audience and quickly grow it without waiting for Google to pick it up for you, which usually takes from 2 weeks to a few months.

So let’s start with Social Media Marketing.

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New SEO is Content, Email and Social Media Marketing. (Part 1)

New SEO is Content, Email and Social Media Marketing. (Part 1)

In this article I’ll share with you a few ideas on the direction where website marketing and promotion is moving. And will give you a few suggestions and next actions to take in order to start moving in the same direction and always stay upfront movement, but not behind.

Everybody wants to have his website ranking high, being popular and profitable among wide range of audience. Marketing, advertising and website promotion are those activities that you need to perform on regular bases to achieve some satisfactory results.

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Why do you need to care about Responsive Web Design?

Why do you need to care about Responsive Web Design?

These days your site visitors have wide range of options to choose from when it comes to screen size:

  • desktop computer monitors with huge screen sizes
  • laptop with their usually middle-sized monitors
  • pads of different sizes
  • mobile phones with tiny to almost pad-sized big displays

And to be sure all these different users have great experience visiting and using your website you need to make your website pages look equally good on different screen sizes.

This is where Responsive Web Design comes into the game! Keep reading to get an idea what is Responsive Design, why do you need to care about it at all and how to make your site look great on most popular screen sizes.

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Why do we love Python Language?

Why do we love Python Language?

Our SoftFormance team tried and practiced quite a few different programming languages, but still our biggest love is Python. And in this post will try to explain why do like to use Python as developers, and why it’s so good for business owners.

Good for Developers and for Entrepreneurs

Python is high-level programming language with dynamic types and clear easy to use syntax. That’s why developers enjoy using it and write code pretty fast.

For project owner this usually means quicker development cycles and thus lower budgets.

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