Opesta

Opesta

Opesta is a Facebook Messenger marketing automation platform. It helps users instantly increases open rates, click throughs, and conversions by providing everything they need to generate leads, market, and sell using the Facebook Messenger.

With Opesta users can create own Facebook Messenger chatbot and promote their products on behalf of their Facebook public page.

SoftFormance team successfully created prototype, then MVP and then released first public beta within 10 months of work. Now Opesta is successfully running in production mode with hundreds users and we keep adding more feature to this marketing platform.

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Biggest challenge with Opesta was to constantly keep up with Facebook API changes and come up with tons of workarounds for specific restrictions on Facebook side.

Second biggest challenge was in developing own Pixel solution and 3rd party websites integration. For this we developed own javascript SDK which is tracking visitors activity similarly to Google Analytics script. We added smart Goals to Opesta based on subscribers interactions with our users websites.

Our team successfully developed:

  • One-time Broadcasts
  • Campaigns with Sequences
  • Multiple triggers, goals and actions as response to subscriber actions and messages
  • Own Pixel and tracking solution, own javascript SDK
  • Sophisticated analytics
  • Migration from ManyChat to Opesta
  • Rich messenger editor preview

Key Technologies used:

  • Python and Django web framework
  • PostgreSQL databases
  • Celery for background tasks
  • Angular.js for front-end app
  • Stripe for online payments

Client: Ethan Sigmon (US)

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Client Feedback:

“SoftFormance impressed with their capable project management, deep talent pool, and consistent communication style. The team addressed any issues quickly and thoroughly.”

Ethan Sigmon
Founder and Managing Director, Opesta

DillySocks Instagram

DillySocks Instagram

For online socks store from Switzerland SoftFormance developed custom Instagram widget that allows displaying posts by hashtags posted by their customers.

Dillysocks Instagram widget:

  • regularly collects newly posted images by DillySocks customers
  • allows finding images by hashtags
  • provides moderation tools
  • allows assigning specific categories and Insta posts to specific sections and pages on eCommerce portal
  • provides wide range of tools to manage look and feel of widget on UI side

The biggest challenge of the project was in constantly changing Instagram APIs and end-points, which made project run for couple months. And still, this widget requires regular support and upgrades.

This widget is custom made solution specifically for DillySocks client needs and provides wider range of features than any existing white labeled Instagram SaaS service.

Usage Example

SocialInsight

SocialInsight

SocialInsight is an Instagram marketing platform we built for our client from Arizona, US.

The problem at that time was that most of existing Instagram marketing tools were too expensive or with too limited set of functions.

The platform was developed as Software as a Service web application (SAAS) and is now successfully running with hundreds of paid users.

Our team successfully developed:

  • Historical data analyses tools
  • Followers insights
  • Post Scheduling feature
  • Multiple Instagram accounts support
  • and many more regular functions common for any SaaS web app

2 of the most challenging tasks:

  1. Handling millions of rows of data per hour. After multiple experiments MongoDB (non-relational database) worked best for us
  2. Making Post Scheduler feature as user-friendly as possible. In a couple of months we made it finally work.

Key Technologies used:

  • Python and Flask web framework
  • PostgreSQL and MongoDB databases
  • Celery for background tasks
  • Angular.js for front-end app
  • Stripe for online payments

 

Client: Ethan Sigmon (US)

VIEW SITE

Client Feedback:

“The app boasted over 6,000 users, who appreciated its clean designs and solid performance. SoftFormance impressed with their capable project management, deep talent pool, and consistent communication style. The team addressed any issues quickly and thoroughly.”

Ethan Sigmon
Founder and Managing Director, SocialInsight