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UI/UX Design and Development Services

Want a unique interface to make your product stand out on the market? With our UI development services, you will get an eye-catching, intuitive solution that attracts new users and converts them into loyal customers.

What is UX/UI Design?

User interface development consists of two parts – UI and UX design, closely intertwined with each other.

UX or User Experience is about managing users’ journey as they interact with a product. UX refers to the product’s feel and the effort required to do something. It concerns interaction design, information architecture, and content.

User interface design is about the visual part of your product: font, colors, images, animation, buttons, widgets, etc. UI designers ensure that first-time users would want to stay and learn more. A good UI design visually guides the user through the product. 

Why Do You Need a Proper UI/UX Design?

To align the product with user expectations

To optimize development efforts

To improve customer acquisition

To retain users

To lower customer support and training costs

Listen to what your target audience wants and build your product accordingly. Your product will bring the desired business results only if you are on the same page with the potential users.

Don’t spend money and time on unnecessary features and UX flows. Correcting mistakes after deployment will take extra time and costs. However, building UI properly from the start will pay off in the long run.

A visually enticing and intuitive UI satisfies users and encourages them to stay longer. As a result, the conversion rate goes up. Besides, a properly designed UI helps to build trust and, therefore, loyalty.

The longer it takes for the users to do something, the more likely they will give up halfway. Analyze your UX flows to understand how many steps users make in various scenarios.

With an intuitive UI, users are confident about their actions and make fewer errors. They need little help to start working and achieve their goals.

Our UI/UX Design Process

During our UI UX development, we adhere to the plan and pay attention to details to build a perfect product and avoid any issues in the future. It requires time, effort, and discipline. Our product design process consists of five key stages.


Our UI UX dev experts study the project brief and technical requirements to come up with questions for the kickoff meeting. Before we proceed, we have to find out the product’s target audience and conditions of use.


Once all the requirements are listed, we must clarify its main goal. What should a project achieve? Improve conversion, fix onboarding, make a product more user-friendly or modern-looking? Depending on the answer, we plan our next steps.

UX Design

To shape the idea behind the project, we:

* Define MVP (Minimum Viable Product) features and prioritize them

* Research competitors: list other products from the same niche, noticing their strong and weak sides, and look for a unique position the product may occupy

* Create a storyboard – a visual representation of a user experience flow, usually in the form of a comic strip. Thus, we highlight the most important product features

* Define user and app flows – a series of steps users take to get the desired result. We visualize the process quickly and learn about the target audience better

* Draw a wireframe – an elementary sketch of a product, also called page architecture or schematic. It makes reviewing and changing the structure of pages much easier

Branding (optional)

Building brand identity may be required depending on the project goals and product vision. That includes defining the brand name, color palette, brand voice, typography, and logo.

UI Design

Now our team has to implement the UX and branding in a working user interface. At this stage, we:

* Create the design concept – a set of sketches, written statements, or images explaining the main idea behind your design. We evaluate several options to choose the best one

* Create the mood boards – a visual representation of a project concept: a collage of images, animations, objects, and texts to demonstrate to the client where we are heading

* Build high-fidelity prototypes and move to the final design. Unlike wireframes, prototypes are interactive. They serve to get feedback from the stakeholders and test the product’s functionality before making the last changes

How Do We Address Typical UI/UX Design Challenges?

Most clients want to boost conversion, improve onboarding, make their products more user-friendly, or enhance the visual part. Here is how our UI development team usually deals with these tasks.

Improve conversion

The lack of high-quality images, animations, and videos makes conversion rates suffer. We choose our strategy depending on the project: remove the clutter, improve the loading speed, introduce customer reviews or FAQs, prioritize a mobile conversion of the solution, etc.

Fix onboarding

Choosing the right onboarding UX practice will help the solution retain more users. For instance, we try to convey the product’s main value, explain the need for notifications, or how every feature is used.

Make the product more user-friendly

In this case, our checklist includes making the navigation more intuitive, fixing the visual part, ensuring mobile-friendliness, making the product more inclusive, and inventing a unique content strategy.

Improve the visual part of the UI

What exactly needs fixing depends on the client’s needs and expectations. Typically, we work with shadows, animation, and typography and unclutter the design.

Our Approach to UI/UX Design

Our work stands on several principles which set our UX and UI development services apart.

Lean Development

Client Focus

Client satisfaction is our ultimate goal. That is why we devote much attention not only to the quality of work but also to being on the same page with you. Our team considers maintaining efficient communication its key objective.


Result-oriented Team

Our specialists love what they do. However, they all agree that in a software development project, the destination matters, not the road. We clearly organize our workflows and set milestones to measure our progress.


Persistent Work

Brilliant ideas are important, but they aren’t enough to see the project through. Our team appreciates the discipline to proceed one step at a time, finding the most efficient way to ensure your software provides the best user experience.


Problem-solving Software

In our opinion, creating software is looking for ways to solve problems. Our team as a whole and its members are problem solvers. We look at the tasks we face from a fresh perspective and search for the best tools to do the job.

Industries We Provide UI/UX Design and Development Services For

Digital Marketing

70% of our clients come from this industry. The solutions we work with include social media scheduling software, paid ads management dashboards, pixel tracking software, and complex data analysis systems.


We produce CRM and ERP software to streamline sales processes. The list of our сlients includes a variety of businesses, from construction companies and solar panels producers to digital marketing agencies.


Our company has cooperated with over a dozen healthcare startups over the last five years. We helped them to build gene diseases analysis software, laboratory management systems (LIMS), remote COVID toolkit delivery service, chemical manufacturing ERP, and other sophisticated solutions.


Our UI UX development company also helps entrepreneurs to build online marketplaces. Such e-commerce solutions facilitate client acquisition and customer base expansion.

Business Services

Our experts make business consultants more efficient with the help of easy-to-use process automation tools. The solutions we offer are tailored exactly to our client’s needs.

Our projects


KidiBoard is an app for parents, combining a social media network and a marketplace. Users can chat, post in their feeds, and look for activities or even personal tutors for their kids. During this project, we created user and app flows and built the MVP version mockups for the app. Our team worked on the brand identity, choosing the app’s color palette, typography, states, and buttons. Also, we created mood boards and prototypes for the client.


Read more


LocalPower is a Customer relationship management tool for solar panel agencies. It was ordered as an internal tool by one of our US clients, and now we are preparing to sell it as a SaaS to similar companies. Among other things, our team conducted the UI and UX development of this CRM. That included the work on the Roof Design Tool – a unique proposal instrument helping to calculate the parameters of the solar panel system and even visualize it.


Read more


Gryps is a Swiss-based B2B marketplace. It connects local businesses, allowing them to offer and buy products and services within hours. Aside from redesigning the frontend and backend, our team improved the UI/UX design. In the process, we conducted the UX audit to spot weaknesses and created several wireframes, UI design versions, and a clickable prototype. As a result, the conversion from free to paid users has improved.

Our clients

What our customers say

SoftFormance completed the three major milestones and the client was able to get more than 1,500 pre-registered users for the MVP's launch.

They provided a project tracking platform for progress monitoring. With their business and technical experience, the team offered solutions that were impactful.

Mark Peterson
Founder & CEO, Ziscuit

Thousands of students and teachers now use the platform developed by SoftFormance, and it is working well. Although they’ve faced some challenges and normal delays, the team procures to be timely and responsive.

Additionally, They’re reliable and trustworthy, and they’ve developed a quality product.

Majd Haidar
Director, Versae Consult

SoftFormance has completed three projects for the client, including calendar and Facebook advertising tools. The Facebook tool has helped them reduce their CPA by 23%, and the calendar app has brought their overbooked appointments down from 8% to 1%. They are very organized and communicative.

Jack DeGesero
Co-Founder, Guru Digital

SoftFormance delivered the app and assistance as specified. They offer an excellent partnership with their sincere interest in the business. They offered their consultation as a complimentary part of their services, setting them apart from their competition. They deliver high-quality results.

Vladimir Kuzma
CEO & Co-Founder, Byteful GmbH

The app boasted over 6,000 users, who appreciated its clean designs and solid performance. SoftFormance impressed with their capable project management, deep talent pool, and consistent communication style. The team addressed any issues quickly and thoroughly.

Ethan Sigmon
Founder, Opesta

Build an Enticing and Functional UI with Softformance!

Leverage our creativity and expertise as a UI development company to make your digital product look and feel great for the customers. Boost their user experience to nail your objectives and grow your business. Whether you build a new product from scratch or want to improve an existing solution, feel free to contact us and book a free consultation!


Lean Development


How long does creating a good UI/UX design take?

The answer depends on the scale and complexity of the project. However, in any case, you must be prepared that proper work requires time and isn’t done overnight. If you have an idea in mind and want some estimates, contact us, and discuss it with our experts.

Why should you pay attention to the UI/UX design of your site?

Proper UI and UX web development will help to attract new users, reduce bounce rates, improve conversion rates, and boost the loyalty of your customers. Besides, you take the strain off your customer service, as users can manage without outside help and make fewer errors.

What are the advantages of working with our company?

Since 2011, Softformance has completed more than 200 projects. Our experts do their best to be on the same wavelength as the clients, carefully considering their ideas, wishes, and remarks. We are transparent, flexible, and creative, but at the same time, disciplined and efficient.

Book Free Strategy Session

Schedule 1-hour strategy session with us and we will give you our opinion on your an idea.